Education     Assessment      Govt. Schemes - PMKVY

Program Overview:

This is world’s most popular digital marketing program based on Google’s Ad word certification. It brings in the contemporary curriculum from basic to advanced level to master Ad word campaign, on completion learner would be ready to take the Google Certification Program (GCP) online test

Duration

3 months program / 80 hours consisting of 40 hours classroom,  20 hours live project and 20 hours e-learning support

Course Content

Introduction to Online marketing, Ad words basics, campaign design & management, optimizing & performance monitoring, selling & representing Ad words

Learning Methodology

•Classroom sessions by Google certified faculty
•Live project on completion of classroom sessions
•E-Learning support via EduNxt

Learning Outcomes:

•Basic understanding of Ad words campaign
•Ability to start and manage campaign
•Techniques to optimize cost and conversion improvement of campaign
•Get prepared to clear GCP online test

Assessment:

Self assessment at end of each unit
Written assessment by Manipal and online assessment by Google
Free AdWords credits included

Certification:

Joint Certificate from Manipal ProLearn and Google

For Whom:

MBA with marketing specialization

Recommended for students and working professionals with interest in digital marketing

Current digital marketing professionals who wish to get certified

 


 
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